Montanera Live | Ibéricos COVAP
Ibéricos 09 dic 2020

Ibéricos COVAP and Vodafone present the "Montanera Live" Initiative

Bosch, UD Ibérica, and Shooowit were the companies that collaborated on this novel initiative, which represents one more Cooperative commitment in the world of digitalization and constitutes a step forward in its commitment to the traceability and transparency of COVAP's acorn-fed, 100% Ibérico products.

From now and until the end of February, the website www.ibericoscovap.com will include the broadcasting of a live stream showing the raising of the 100% Ibérico pigs roaming free during the "montanera” - the time of year during which the Ibérico pig feeds solely on the acorns that fall from the holm oak trees, and which normally runs from November until February - thanks to the installation of latest generation technology and a powerful 4G connection provided by Vodafone on one of its farmers' estates right in the Valle de los Pedroches.

The "montanera", a unique time of year that runs from November to February, when the acorns, the fruit of the holm oak tree, fall, is the last phase of the raising of the 100% Ibérico pig. This animal roams free in a privileged setting, the Valle de los Pedroches, considered the largest holm oak grove in the world with over 300,000 hectares of dehesa full of thousand-year-old holm oaks. Now, this magical event will be shown to the world through streaming (24/7) thanks to the Montanera LIVE initiative created by COVAP Ibéricos and Vodafone, a leading European telecommunications operator.

The initiative will broadcast the free roaming of the 100% Ibérico pig minute by minute from one of the farmers' estates right in the Valle de los Pedroches through the Montanera LIVE section of www.ibericoscovap.com website. This is a pioneering project that has been possible thanks to the impressive deployment of 4G connection systems carried out by Vodafone Spain and three other technological partners: Bosch, charged with supplying five cameras with starlight for night vision with scarcely any light, artificial vision at the source (edge computing) for greater image quality and precision, and trainer camera technology to detect situations of greater interest to viewers, in addition to offering data security and smart Internet management; UD Ibérica, a specialist in the integration of smart city solutions and IoT in both the industrial and farming worlds, which was charged with implementing a solution using the Bosch camera equipment and applying Vodafone connectivity solutions; and Shooowit, the platform charged with offering the video streaming system. 

You can watch the "montanera" 24 hours a day from Spain, Europe, China, and the United States through the web platforms of COVAP Ibéricos in each country.

COMMITMENT TO INNOVATION AND TRANSPARENCY

Cooperativa Ganadera del Valle de Los Pedroches (COVAP) was founded 60 years ago by a group of farmers united by various common goals, which included the conservation of the privileged ecosystem of the Valle de los Pedroches dehesa and contributing to the economic and social development of the region.

The "Montanera Live" project, COVAP assures us, is an initiative created for the sole purpose of showing consumers the transparency of its acorn-fed 100% Ibérico pork products from the source and the Cooperative's faithful commitment to the environment, food safety, and traceability throughout the chain.

This pioneering project puts COVAP one step ahead thanks to this strong commitment to innovation and digitalization in its sustainable food production model.

Other news

  • Featured Together with our partners, we are celebrating a year of growth, driven by a favourable climate and good prices for our products
    Corporate 08 abr 2025

    Together with our partners, we are...

    At COVAP's General Assembly, we approved the Group's accounts for 2024, closing the year with turnover...

  • We adhere to the ‘Cooperative Product, Authentic Taste of the Countryside’ seal
    Corporate 19 mar 2025

    We adhere to the ‘Cooperative Product,...

    We reaffirm our commitment to cooperativism and rural development by adhering to the ‘Cooperative...

  • Joining the Global Compact: a firm step towards sustainability and social commitment
    Corporate 01 ene 2025

    Joining the Global Compact: a firm step...

    We joined the United Nations Global Compact to further strengthen our commitment to the fundamental...

  • COVAP Alimentación Animal launches Ecus Power+ to improve the  performance of competition horses
    Alimentación Animal 19 nov 2024

    COVAP Alimentación Animal launches Ecus...

    At the Seville International Horse Salon (Sicab) today, COVAP Alimentación Animal presented Ecus...

  • The legend of the origin of the Montanera inspires the Alta Expresión Luxury Collection design for this Christmas Season
    Ibéricos 07 nov 2024

    The legend of the origin of the Montanera...

    Alta Expresión presents the Luxury Collection , an exquisite selection of acorn-fed 100%...

  • Our Cooperative appears in MERCO 2024 ranking
    Corporate 05 jul 2024

    Our Cooperative appears in MERCO 2024 ranking

    For the first time we have been included in the prestigious general ranking of the most reputable...

  • The COVAP Group's turnover exceeds 1 billion euros in 2023
    Corporate 07 may 2024

    The COVAP Group's turnover exceeds 1 billion...

    In their General Meeting, the Shareholders of COVAP, the Farming Cooperative of the Valle de Los Pedroches,...

  • Premio de Sostenibilidad de la Junta de Andalucía
    Corporate 05 dic 2023

    COVAP receives the Junta de Andalucía...

    On 1 December, the Andalusian Minister of Agriculture, Fisheries, Water and Rural Development presided over...

  • SMETA
    Corporate 24 nov 2022

    COVAP is committed to the 4 fundamental...

    COVAP is committed to the 4 fundamental pillars audited by the internationally recognized SMETA (SEDEX...

  • Premios de Sepor de Oro | COVAP
    Corporate 27 oct 2021

    COVAP has been recognized with the SEPOR de...

    On October 26,  COVAP ’s Director of Operations and Digital Strategy Vidal Madrid accepted the ...

  • Alfredo Duenas ganador DTapasCOVAP19 | COVAP
    Ibéricos 08 oct 2019

    Alfredo Dueñas, winner of D'Tapas COVAP...

    For the fourth consecutive year and following the success of the three previous editions, the Cooperativa...

  • Premios Asepeyo a las mejores prácticas preventivas a COVAP | COVAP
    Corporate 14 jun 2019

    COVAP Wins First Joint Prize in the “Best...

    At the award ceremony for the seventh edition of the Asepeyo Awards for Best Practice in Prevention, Rocío...